The Great Brain Robbery

Jacquie Phelan's Weblog

Teatime at Offhand Manor. Photo: Carl Gooding

Trailer-2

In 1999, Trek bike company parasitized my years of hard work, good will, and brand management to sell to women. I used to be able to produce and sell out women’s camps…now I barely exist. Women’s Mountain Bike & Tea Society™ was  fifteen years old when someone at Trek woke up and found out that half the population is not young white men.

Here’s a 1999 WOMBATS home page (above) and  Trek’s rip-off ad (below).

Our web site was designed by New York artist Hadley Taylor, who saw an opportunity to showcase her humor and talent for organizing information in an easy-to-follow. engaging way. WOMBATS website won a “25 best websites”  award from Wired Magazine that year (1997). Hadly made a Wombats Art Gallery, complete with “virtual cheese” and “virtual wine”, galleries to stroll through featuring black and white photos of women…

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